Rose water in men's fragrances is usually interpreted as a sheer, watery rose accord rather than a rich, petal-heavy floral. It gives the opening a clean, lightly rosy freshness, while retaining the soft, dewy impression suggested by its name. In a formula, rose water may sit near the top or heart, depending on how the accord is built, and is often used to make rose feel more transparent and easygoing.
With men's scents, it commonly appears alongside citrus, aromatic herbs, clean musks, woods or aquatic materials. These pairings can shift the effect from crisp and refreshing to softly floral or smooth and musky. Look here if you enjoy a restrained rose note with a fresh, wearable profile rather than a dense bouquet.